What to do about ineffective sponsors

The sponsor's behaviours set the tone for everyone but are they always beneficial?

The sponsor’s behaviours set the tone for everyone but are they always beneficial?

Research from Scott Keller and Colin Price (McKinsey’s) in their book,”Beyond Performance: HowGreat Organizations Build Ultimate Competitive Advantage,” points to programme or project sponsorship as being the most critical factor in achieving project success. I agree with them. Unfortunately in organisations with low maturity in programme and project management, this role is often  totally missing, misunderstood or the behaviours promote the wrong outcomes. This doesn’t seem to be an uncommon problem. But what can you do about it? One writer, Peter Taylor, proposes that a PMO could act as a surrogate “sponsor” and be used to help senior executives understand and perform that role better.

Have a look at his full article here, and see what you think.

Now imagine, if sponsorship was done well, what a difference that would make: programmes and projects would link to strategy, be prioritised on the basis of business benefit and only done if the need or opportunity is compelling . . . even if money is left over in the annual budget!!! Perhaps we could even go as far as the funds being assigned to the projects themselves, rather than to departments (cost centres) doing the work; now there’s a thought. CFOs, pay attention! Also consider, how can “portfolio management” work, if the role of the sponsor is not understood?

Let me know your thoughts on this. Are the programme and project sponsors in your organisation effective? If so, how did you achieve that? If not, how are you tackling the problem? I think that this is one of the great challenges to improving programme and project performance; there is only so much the “middle” can do, the “top” needs to play their part too.

See also my blog, “Enemies within” in which I argue senior management get the peformance they deserve. Controversial, eh?

About Robert Buttrick
Robert Buttrick is the author of the Project Workout. He has been providing advice and guidance since the publication of the first edition of his best-selling “flagship” book, the Project Workout in 1997 and now its 4th edition. The principles laid out in the publications, take a holistic view, ensuring that culture, systems, processes and accountabilities are mutually compatible. The book has been translated into French, Korean, Chinese, Russian and Romanian . . . but not yet into Latin! Robert received a Distinguished Service Certificate from BSI for services to national and international project management standards; he is a Member of the Chartered Institute of Marketing, Chartered Engineer and an Honorary Fellow of the Association for Project Management. He currently works as a consultant and is a Visiting Teaching Fellow at the University of Warwick.

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